Brand identity

How to use Bloom

The reference for showing Bloom in events and shared material.

Logo

Character logoLight or dark backgrounds, and tight spaces.

WordmarkWhite, for dark backgrounds only.

Bloom Pink

#FFB3C7

RGB 255 179 199

Emphasis and links.

Bloom Ink

#0A0A0A

RGB 10 10 10

Home, menu and footer.

Bloom Paper

#FDFDFD

RGB 253 253 253

Light-page background.

Text Ink

#14161A

RGB 20 22 26

Text on light pages.

Do not stretch or squash it.

Do not recolor it.

Avoid low-contrast backgrounds.

Not for light backgrounds.

Do not recolor it.

Do not stretch or squash it.

Bloom's logos may not be altered or made to read as another brand. Questions go here: yale@cliwant.com